01
Origin
We weren't hereto play it safe.
Not just another ice bar. One that owns it. Rethought. More refined. More balanced. More present.
About
The story behind the legend.
Three entrepreneurs. One obsession. Reinventing a classic with attitude, flavor, and a standard we own.
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3
Co-founders
4
Vibes
100%
Legendary
Our story
A passionate team. One shared ambition.
Our team didn't set out to create another ice bar. They set out to build something legendary.
Not just colder. Different. Intentional. Innovative.
But behind that ambition was something deeper.
In Québec, the ice bar is almost a ritual. It belongs to summer festivals. Post-workout pauses. Sunny afternoons. Those simple moments that turn into lasting memories.
It is already part of real life.
So they chose to build more than a product. They chose to build an energy.
Each brought their strength. Strategy. Execution. Brand.
Legendary Ice
More than a flavor. A vibe.
02
Conviction
A momentis neverneutral.
Some moments to slow down. Others to activate. To turn up the intensity. To celebrate. Every BFRÖZ carries a vibe.
03
Standard
Freshnessbecomes presence.
Balance becomes control. Ice becomes a trigger. A new standard for a product everyone took for granted.
Our values
The BFRÖZspirit.
Five convictions that guide every decision, every product, every moment.
Mission
To revolutionize ice bars by putting quality, refreshment, and diversity at the core of every product.
Vision
To become the global reference in ice bars through innovation, quality, refreshment, and a truly legendary experience.
01
Agility
Adapting quickly to change and seizing opportunities with efficiency and momentum.
02
Quality
Maintaining high standards in every decision, every product, and every detail.
03
Innovation
Continuously pushing boundaries to improve our products, processes, and impact.
04
Collaboration
Bringing together talent and ideas to build stronger solutions and go further, together.
05
Customer Satisfaction
Ensuring that every action, decision, and interaction is driven by a deep understanding of our customers, and a commitment to exceeding their expectations to build strong, lasting relationships.
Let's get acquainted
The builders of the legend.
